MAAL IS A CHERISHED BRAND BORN OUT OF LOVE AND TENDERNESS IN 2020
Our values are determination and persistence, companionship, sociability, and solidarity. We aim to create a story, told with timeless pieces, that will be cherished for generations.
We embrace the natural imperfections and textures of the leather… Just like our skin, MAAL products are made to last a lifetime.
The ability to create a story, to live it and pass it on to the next generation, means the longevity of each piece, its trait and use. The memory of always returning to the sweet spot of happiness in a timeless portfolio are traces of luxury and valuing sustainability. You can also go back to the places where you were happy taking a piece made of love, tenderness and conscience.
THE ARTISANS
The MAAL BAGs are made by the best Portuguese artisans. Are made through traditional techniques that care of every detail, as the hand painted polish of the edges, hand cut of leather.
In the calloused hands of artisans lives the respect for art in all its quality and tradition.
Each piece created is a unique expression of passion and dedication, reflecting years of knowledge passed down from generation to generation. Through their skills, artisans keep alive the essence of a rich and vibrant culture, valuing manual work and attention to detail. Thus, they perpetuate a heritage that transcends time, connecting the past to the present with beauty and authenticity.
THE RAW MATERIAL
We choose leather as our primary raw material due to its unmatched characteristics: resistance, durability, and quality. Leather stands out not only for its robust nature but also for its timeless appeal and ability to age gracefully over time, adding a unique character to each product.
To ensure our products have exceptional durability, we aim to minimize excessive consumption and waste on our Planet. By focusing on creating long-lasting products, we can significantly reduce the environmental impact associated with frequent replacements and disposals.
MAAL exclusively uses leather sourced from the surplus of the food industry. We never use “exotic” leathers because we are committed to ethical sourcing and environmental responsibility. By repurposing leather that would otherwise go to waste, we contribute to a more sustainable and circular economy, ensuring that our production processes align with our values of sustainability and environmental stewardship.
ONLY SUSTAINABLE MATERIALS
Quality Over Quantity
THE FOUNDER
Rita was born surrounded by artisans, who work the leather with quality and tradition. After 10 years working as a financial manager, motherhood made her to revise priorities and led to a total change in her career.
The desire to create a brand that elevates the artisan’s work is deeply rooted in her memory, especially as a tribute to the legacy left by her father. This project is not just a simple commercial initiative but a manifestation of the values he always cherished and wished to perpetuate. It is a dedication to quality, tradition, and respect for manual work, which are fundamental principles she hopes to convey through her brand.
MAAL is a brand that was born out of Love … A Mother’s love for her children, love for her family, love for design and the creation of unique and timeless pieces.
CURIOUS FACT: A photo of the founder would make more sense if it included her children, in the place where it’s easiest to capture them on camera.
